With over ten years of design thinking in practice, I use an inclusive, research-based method to understand and synthesize stakeholders’ points of view to create a robust system designed for everyone. My work achieves people-centered goals: improve customer experience, employee engagement, and business impact.

 

People-Centered Research Understand the problem, its ecosystem, and from multiple people’s point of view.

Design & Strategy
Design an vision and experience with mindfulness around connecting people,  physical space, and technology. 

Producer
Build team and collaborate with partners to implement the tested vision.

 

My leadership and collaboration efforts include work with: Bruce Mau’s Massive Change Network, Walt Disney Imagineering, Philadelphia Museum of Art, the Nomadic School of Wonder, Chicago Design Museum, Service Design Network, Chicago’s Society of Typographic Arts and Rick Valicenti’s Moving Design.

 
 
 

I’m currently working full-time within Humana’s HR team (3/19). I use a service design approach to design the onboarding experience—from application through first year of employment—for associates.

I’m open to have coffee to help you in your career or opportunities with the Service Design Network.

 
 

Case Studies

Design tools for health equality.


Health & Legal toolkit

Experiences that
spark social change:
Work On What You Love

The intersection of
business development and
community building:
Chicago Design Museum Store

Design for community:
STA Programs


About my approach

movingdesign-borreson.jpeg

I design by researching
to discover connections
that lead to new opportunities
and unexpected solutions.

Facilitator & Curriculum Design
Moving Design: Living Sustainability Lead by Rick Valicenti of Thirst


I innovate by testing ideas
early in the design process:
prototype, learn, improve.

Design Lead
Work on What you Love: Bruce Mau Rethinking Design
exhibition at the Philadelphia Museum of Art



I integrate
business and beauty,
function and curation,
first use and future reuse.

Retail Director
The Chicago Design Museum Store


I create programs that inform and inspire, engaging people and building community.

Program Director
Society of Typographic Arts


I make space for
contemplation and participation

Experience Design
As you are: A Decade of You Are Beautiful


And I always
leave room for laughter
in the process as well as the outcome.